Darrell Simpson

Darrell Simpson
Darrell Simpson

Darrell Simpson is Principal Owner with Graystone Associates, Inc. since 2007. Darrell’s involvement covers all facets of the company’soperations, including new business development, company operations, client account management and staff training.

Clients often refer to Darrell as the operations and business management strategy guy helping them focus on managing theircore business while looking for business growth opportunities. Clients value the practical, no nonsense direct approach that Darrell uses to help clients manage and grow their business.

Darrell’s specific areas of expertise have developed from over 30 years of funeral operations, financial and personnel management. Helping clients understand their key performance indicators and create strategic business plans to achieve long-term sustainable growth is critical to their futures. In addition, Darrell has provided succession planning for clients when transitioning their business to the next generation.

For Darrell, the most rewarding aspect of his work is seeing clients develop positive performance throughout all aspects of their business cycle and providing executive coaching for owners and their leadership teams.

Prior to Graystone Darrell is a graduate of Baylor University, Waco, TX, Dallas Institute of Funeral Service, Dallas, TX and Leadership Waco. Darrell previously served as the Vice President of Wilkirson-Hatch Bailey Funeral Home, Waco, TX and has served on numerous civic Boards including Central Texas YMCA, Leaders Network Advisory Council along with client funeral homes Board of Directors.

During the conference at the FIAT-IFTA 2024 Convention in Krakow, Poland, Darrell Simpson will talk more about “Creating Labor Efficiencies: Reducing Costs and Increasing Productivity ”.


  • 10:30 - 13:30
  • 180 min
  • IDEA room

Meet excellent speakers and get inspired! Key speakers of the conference will be outstanding Polish athletes - Jerzy Dudek and Artur Partyka!
Check the detailed conference program below! Conference in English and Polish with simultaneous translation. 

10:30 - 10:40    
short welcome and introduction 
10:40 - 11:00    
We will unveil more details soon :)
11:00 - 11:20
"Cemeteries with AI - how to preserve cultural heritage and collective memory through digital innovation" by Stefan Schumacher, CEO of PBSGEO
11:25 - 11:50
"Creating Labor Efficiencies: Reducing Costs and Increasing Productivity" by Darrell Simpson, Principal Owner of Graystone Associates, Inc. 
11:50 - 12:35
"Impact of Funerals on Grieving Bereaved and Society - from an All-Japan Survey" by Carl Becker, PhD., D.Psych. Kyoto University School of Medicine
12:35- 13:20
"When success is the goal. What can we learn from sports?", a talk with Jerzy Dudek and Artur Partyka about finding motivation for action, perseverance and bouncing back from failures, and how to lead a satisfying life moderated by Maciej Kautz, host
13:20 - 13:30     
short summary 

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