Toyota Central Europe

When you have freedom of movement, anything is possible

Our mission is to ensure “happiness for all” by achieving “mobility for all”. For future generations, we want to build a unique ecosystem that will allow us to live in harmony with nature. In practice, this means applying and sharing our expertise that benefits people, communities and our planet, thus building a better tomorrow.

By honoring the principles of quality, continuous innovation and respect for the planet, we strive to exceed expectations and achieve happiness for all. By developing and producing the widest range of innovative, safe and high-quality products and services, we want to provide universal mobility solutions for everyone.

As we transform into a mobility company focused on connected, automated, shared and electrified (CASE) technologies, we deliver goods and services that go beyond cars, vans and trucks. Our goals align with our 2050 Green Challenge, the UN Sustainable Development Goals and the EU Green Deal. As creators of the pioneering Prius hybrid, which has sold more than 20 million units worldwide, we take a holistic approach to environmentally friendly vehicles and applications. We develop hydrogen, hybrid, plug-in hybrid and electric powertrains.

We are committed to the UN Sustainable Development Goals – both in our social and employee activities. Our first goal is to promote an “inclusive and diverse society” – an idea that starts with Toyota but extends to our partners and customers. Our second goal is “employment equity”. Our commitment to long-term sustainable employment starts with ensuring fairness and development opportunities for every Toyota employee in Europe. This also includes employment and development opportunities through education and retraining. Our third goal is to improve society through continuous “sustainable innovation” both within Toyota Motor Europe and externally.